Having spent half an eternity in the UK before moving to Dubai, there was something I couldn’t wait to do on my arrival in Poland. Go to Tesco! So, 2 weeks passed, and there was finally a day with some spare time. I drove all across town to get to the biggest Tesco in Poznan. Like a child in a sweetshop I entered, full of expectation, eyes open wide and bright. An hour and a half later, having gone up and down every single aisle, I found an employee and asked him for the gluten free section. I even repeated my question in Polish to be on the safe side, Bezglutenowy? Yes yes he said, follow! My hope was renewed, obviously I must have missed it!
I hadnt missed it. On a small shelf with sugar free products, hidden behind some other items there was. one. packet. of. glutenfree. biscuits. ONE. PACKET.
I know, Tesco is low cost, glutenfree is not. But Tesco has a whole range of low cost gluten free produced by them! Tesco, gluten free is not a choice for most, this is not something we do because we want to be cool, we do it because its a medical need, something we must do to LIVE. Given a choice of doing my weekly shop in shop A that is slightly more expensive but has a gluten free section, and shop B that is slightly cheaper but nothing gluten free, I will almost certainly choose shop A! So you are not just losing the revenue on the gluten free stuff, you are in fact loosing the revenue from my weekly shop, and with me, many others! Providing a gluten free section is not just about the profits you may make on gluten free, its about keeping your customers!
Am I going to have to get a cheap flight to the UK to get some Tesco brand gluten free biscuits? Please. Please please. Tesco Poland, give us a gluten free section.
If you are in Poland, or the UK, please share this post, perhaps someone somewhere in the right place will read it. I hope so.
(images below showing just part of the Tesco free from range, NOT available in Poland)
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